The Heat by Perrier
PERRIER® is back in the spotlight with a new chapter of its legendary advertising saga:
"The Heat by PERRIER®".
Discover this new sparkling ad, directed by the renowned filmmaker Cary Joji Fukunaga.
By reinventing one of the brand's historic signature "De l'eau, de l'air, la vie",
PERRIER®'s new campaign continues the mythical theme of its iconic sagas,
relying on the creative and artistic codes of the ads that have expressed its pop culture dimension,
like "La Lionne", by Jean-Paul Goude or "La Danse Cosmique", directed by Ridley Scott.
From Andy Warhol to Salvador Dalì and lately to Takashi Murakami,
PERRIER® has always produced iconic cultural content with a modern
and stylish approach based on current trends in culture and entertainment.
Music : « Concerto pour une voix », SAINT-PREUX, Laurence Janot