So Sexy. So PERRIER®
CHAPTER 1
When Frogs and Rosbifs Unite.
Help! It was a British invasion – well, just one Brit, and some 60 years before the actual British Invasion, but still a very important turn of events. Sir John Harmsworth, the brother of successful and very wealthy English newspaper magnates, met Dr. Perrier while studying French near Les Bouillens. In a quick hello, goodbye Harmsworth bought the source, renamed it PERRIER® as homage to the doctor, and began bottling the water in its distinctive green bottles. PERRIER®, the drink, was now destined to be here, there and everywhere.
Sir John Harmsworth
English founder of the modern Source PERRIER®.
CHAPTER 2
PERRIER® Calling
Keep calm, and PERRIER® on – the water from the south of France captivated Britain. This was a crowning achievement as PERRIER® was a symbol of Franco-British unity with its added value Royal Warrant, By Appointment to His Majesty the King – talk about the royal treatment.
Visual of label
Label showing the Royal Warrant.
Royal court
Here we see the Prince of Wells, Edward VII, and Sir Winston Churchill enjoying a bottle of PERRIER®.
CHAPTER 3
The Bubbles of the Elite
The competitors just didn’t have the sparkle they were looking for – but PERRIER® did. In 1908 at the Franco-British Exhibition, PERRIER® lived up to its elite image by winning the Grand Prix des Eaux Minérales Vente de l'Année, after selling 5 million bottles in England and its colonies. Yet the so French bubbles were still better known in London, Delhi, and Singapore and were not yet champs...Élysée in Paris – a paradoxical situation that would soon change.
Indian Clubs
In 1906 Sir John Harmsworth was in a car accident that left him paralyzed. Legend has it that during his rehabilitation, he was given weights, indian clubs, which inspired the pear shape of the PERRIER® bottle.
CHAPTER 4
A Water Like No Other
It was time to break the French market like a tasty baguette – full force, but with a sophisticated touch. To do so, the Vergèze bottling plant went all out by reorganizing itself and doubling in size, all while promoting PERRIER®’s classy image as the champagne of table waters. The carbonated mineral water soon became synonymous with elegance, joy, and celebration in France. All these characteristics were one of a kind for carbonated mineral water, and ultimately what led the little green bottle to break through its homeland’s tough crust.
