PERRIER Flavor Studio Inspires the Senses

This article was originally published in US

Whether it’s the hint of ripe strawberry flavor, the summery taste of refreshing watermelon, or another of the seven naturally flavored varieties, Perrier^® Flavors satisfy your thirst for the extraordinary. In celebration of the vibrant range of Perrier sparkling flavors, including the two newest additions: Strawberry and Watermelon, we hosted the PERRIER^® Flavor Studio, an interactive pop-up experience in New York City.

Showcasing the dynamic artwork of acclaimed street artist AKACorleone, along with live music, interactive art displays, and a bubble ball pit, the PERRIER^® Flavor Studio encouraged attendees to find and explore their own flavor inspiration.

The PERRIER^® Flavor Studio also featured the PERRIER^® Flavor Bar, where attendees could sample the full range of sparkling flavors, inventive mocktails — like the Sparkling Strawberry Basil Refresher, and custom PERRIER^® sweet treats from Big Gay Ice Cream and Dana’s Bakery.

Over the course of one week, the PERRIER^® Flavor Studio attracted and inspired thousands of visitors. Check out other highlights from the event and continue to share your flavor inspiration and Go for the Extraordinaire by following on social media with @PerrierUSA. Be sure to share your flavor inspiration using #PerrierFlavors.

All photos © Jane Kratochvil.