realized in 2009
Ogilvy&Mather agency - Paris
In 2009, PERRIER and Ogilvy & Mather did it again with the advertising event of the year, adding another exciting chapter to the new PERRIER Melting campaign. The PERRIER show is driven to its climax. In the new episode of this advertising saga, PERRIER is the ultimate solution for extreme refreshment on a planet suffering from such intense heat that everything around us starts to melt.
This campaign respects the fundamentals that have always enabled the brand to challenge advertising codes: a dazzling show, powerful inspiration, contributions from great artists, and an irrepressible desire for the refreshing bubbles of the planet’s most famous sparkling water.