Elegant, sparkling and refreshing, with
just a hint of zaniness... PERRIER is unique.

almost 1
billion bottles

almost 50%
of sales abroad

1000
members of staff
at the Vergèze site

present
in
140 coutries

The love story between water and gas began 120 million years ago.

120 million years ago, on the Languedoc plain in southern France, rainwater seeped into the ground as volcanic gas rose up to the surface. When the water and gas met, they both forced their way up through the open fissures in the limestone and gushed With the release of the carbonic gas,the water bubbled as if boiling, earning this place the name, “Les Bouillens”, meaning ‘boiling waters’ in French.

218 BC
Hannibal, the first devotee of little bubbles

Legend has it that Hannibal, after crossing Spain with his army to conquer Rome, decided to set up camp in a place that would later be called "Les Bouillens".
He thought it was the perfect spot; his army could slake their thirst at a carbonated spring that all the soldiers found remarkably refreshing.

58 BC
Caesar creates hydrotherapy

After being made proconsul of the Gauls, Julius Caesar rewarded his soldiers by giving them plots of land on the Languedoc plain.
The Romans built a stone basin and buildings around the spring. These facilities were a precursor to the spa that was eventually built around the spring in the years to come.

1863
Alphonse Granier, official recognition

The Granier family became the official owners of the Les Bouillens estate in 1769. Alphonse Granier was the first person to show a real interest in the spring. He began to transform the site into a commercial venture when Napoleon III signed a decree in 1863 recognizing the spring's water as natural mineral water. After the therapeutic properties of the naturally carbonated water were signed off on by numerous scientists, visitors flocked to the waters at the spa. However, in 1869, the facilities at Vergèze were destroyed by fire. Despite Alphonse Granier’s best efforts to revive the spa, the spring ceased all activities in 1884.

1898
And, finally, PERRIER became PERRIER

In 1898, Louis-Eugène PERRIER became the owner of Les Bouillens. A doctor, politician and fervent champion of the virtues of thermal springs, PERRIER bought both the spring and the Etablissement Thermal de Vergèze, which he renamed the Société des EauxMinérales, Boissons et ProduitsHygiéniques de Vergèze... The good doctor then devoted himself to developing a hygenically sealed glass bottle to hold and transport water that contained three times its volume in gas.

1903
Love at first sight for an English Lord

It was a huge challenge selling water to the French, who drank mainly wine. Suffering from a lack of funds, PERRIER met St John Harmsworth. In 1903, Harmsworth bought the doctor’s shares and re-named the spring after the man who had done so much for the spring. Harmsworth then designed the iconic shape of the PERRIER bottle, drawing his inspiration from the Indian exercise clubs that he used to keep in shape.

1905 - Purveyor by Appointment to his Majesty the King of England

Harmsworth opened the door to the British Empire. His idea was to convince the British army in the Indies of the unique qualities contained within his bottle. After becoming widely known in the colonies, PERRIER water was enjoyed at Buckingham Palace and, in 1905, Harmsworth gained the title of “Purveyor by Appointment to his Majesty the King of England”. Then, in 1908, at the Franco-British exhibition in London, PERRIER water was awarded the Grand Prize for Mineral Water Sale of the Year (Grand Prix des EauxMinéralesVente de l'Année), having sold 5 million bottles. At that time, PERRIER was better known in London, Delhi, and Singapore than in Paris. A paradoxical situation which did not last for long.

1933
Declared of Public Interest

By 1933, only half of PERRIER’s production was being exported, with the rest remaining in France, resulting in PERRIER being declared "d'Intérêt Public" (of Public Interest). France had finally been won over. St John Harmsworth had considerably expanded the “Compagnie de la Source PERRIER” and was responsible for its strong brand identity and image. The same year, in 1933, Harmsworth died.

1947
Loved again... by a stockbroker

After the war, just as the mineral water market was booming, the PERRIER spring found itself in need of considerable modernization. Due to the lack of funds, the shareholders sold the company in 1947. No one seemed particularly interested. Until a young stockbroker, Gustave Leven, came across the abandoned spring and concluded that if the people of Vergèze could sell a natural mineral water for three times the price of a bottle of wine, then the company must have remarkable potential. He bought it.

From 1948 to 1973
Gustave Leven brings sparkle back to the brand

Gustave Leven launched an extensive plan to modernize the facilities. From 1948 to 1952, production soared from 30 to 150 million bottles! The factory, now known as “the cathedral” saw its surface area increase from 6,000 to over 26,000 square meters. In 1954, the Vergèze plant became a fully integrated site. Everything from the bottle tops to the packing crates were manufactured on site, and since 1973, the Verrerie du Langedoc (glassworks) has made all the bottles. Finally, to boost sales, Gustave Leven entrusted Jean Davray, his lifelong friend, with the task of publicizing the PERRIER brand. This partnership gave rise to one of the most compelling advertising sagas of this century.

1976
America is conquered by the little bottle

In early 1976, the little bottle left to conquer America and an office was opened in New York. By 1988, PERRIER was selling nearly 300 million bottles in the States, equating to 80% of all imported mineral water. The flavored PERRIER varieties were launched in the United States before being introduced in France.

1990
A stronger brand image

In 1990, when Gustave Leven stepped down as Chairman of the group, PERRIER was the leading mineral water brand in the world. 1990 was also the year when PERRIER’s expansion was hit hard by the benzene crisis. In France, the affair caused people to rally around PERRIER, and the company’s honorable action in recalling all bottles worldwide only served to strengthen its brand image.

1992

In 1992, PERRIER was taken over by Nestlé, forming the Nestlé Waters SA group, now the world leader in bottled water with nearly 70 brands, including not only PERRIER, Vittel, Contrex, S. Pellegrino but also Nestlé Pure Life, Nestlé Aquarel, etc.

Today

With a presence in 150 countries, PERRIER is one of the most widely exported French beverages. Always cutting edge, the brand aims to project a bold, offbeat image, while keeping its elegance as its hallmark. From advertising campaigns to limited editions, PERRIER has always been linked to the big names in art... Unique taste, fizzing with bubbles and providing the ultimate refreshment... PERRIER is the fashionable choice!

The origins
of the spring

To the north of the Vergèze bottling facility
is the “Garrigues de Nîmes,” which is made up
of limestone rock formed during the Mesozoic
era. This limestone developed fissures through
the ages, allowing the passage of water. Thes
limestone was initially covered with
Plaisancian marls from the Tertiary era, then
by Quaternary alluvium formed of siliceous
sand acting as a filter. This sand was
covered more recently by an impermeable
layer of clay, which still provides excellent
protection for the PERRIER water site.

Carbonic gas formed either by volcanic
activity or by thermal decarbonation of
the limestone travels through the chalky
subsoil by means of the fissures that
have opened up. As the gas makes its
way up to the layer of impermeable marl,
it becomes trapped. Due to cracks in
the layer of marl directly above
the PERRIER spring, the gas is able
to pass through, creating bubbles on the
surface of the water which flows out at
this site, at a place called "Les Bouillens".

  • Ca2+
    155 mg/l
  • Mg2+
    6,8 mg/l
  • Na+
    9,5 mg/l
  • Hco32-
    430 mg/l

Secrets of refreshment

“Mineral water is a natural resource which is continually
being replaced as rainwater and snow seep into the soil
and subsoil. Every natural mineral water is slowly filtered
by rocks and sand, from which it derives its mineral content
(calcium, magnesium, potassium, etc.). Subterranean
in origin, protected from human pollution and by being
bottled at the source, natural mineral water is clear,
and characterized by original purity and a unique mineral
salt content that remains stable over time. In fact,
it is the only type of water that boasts the health-giving
properties recognized by France's "Medecine
academy”

  • So42-
    33 mg/l
  • No3
    7,8 mg/l
  • Cl-
    22 mg/l
  • Dry residue 180° C. 480 mg/l
Une pureté à préserver

Protecting purity

Mining water goes hand in hand with the management of its immediate environment.

In order to maintain the quality of the natural mineral water and protect the environment, PERRIER operates within a protective zone of 8,649 acres. The company also owns 2,471 acres of farmland around its spring on which local farmers grow organic produce under the “Agriculture Biologique” eco-label, using no artificial fertilizers or pesticides.

Protecting the territory and its ecosystem preserves the richness and purity of the water.

Améliorer les performances environnementales

Managing the environmental footprint

PERRIER carried out a BilanCarbone® (Carbon Assessment) in 2008 in order to take effective measures to reduce greenhouse gas emissions, in accordance with guidelines developed by ADEME, the French Environment and Energy Management Agency. Taking it one step further than the Bilan Carbone®, PERRIER uses a tool specifically designed for the Nestlé group, which analyses the entire life cycle of the end product and provides a multi-criteria environmental assessment: the Global Environmental Footprint (GEF ISO 14044 accredited tool). By 2010, this method had already enabled the company to carry out a detailed environmental assessment of the PERRIER range. As a result, an analysis is always carried out before the development of any new product or packaging changes in order to ensure their eco-balance.

Promouvoir des comportements responsables

Promoting responsible behavior

For many years, PERRIER has been developing environmental initiatives in the region and raising public awareness about the ecological use of water.

In particular, PERRIER supports Project WET, an international training program for teachers, which has brought together 400,000 educators and several million children over the past 20 years to educate new generations about the vital need to preserve water resources.

Report