1960-1970: Avant-garde

The 1960s - debut of the consumer society. It's an era of abundance and freedom, creativity and rebellion - epitomized by Flower Power. Why fix what ain't broke? Perrier runs with its proven strategy, engaging avant-garde artists to capture the spirit of the times. Result: the Forest and De Wolff campaigns ride the tide of social change so successfully that they score a direct hit with the target audience! Even today, the campaigns are as fresh as the day they were launched...