Our first century: the champagne of table waters

From the beginning, in 1903, St John Harmsworth positions Perrier's little - and decidedly French - bottle as a high-end product to entice British consumers. The gentleman of Vergèze highlights the water's virtues - elegance, festiveness - and presents Perrier as the "champagne des eaux de table"("champagne of table water"). The slogan is apt, and Perrier is soon appointed "Purveyor by appointment to his Majesty".