The t-shirts :

Only a brand like Perrier was zany enough to risk portraying itself with images alone - no taglines, no logo! The first campaign (1998) had four visuals: "Einstein", "Karateka", "The Lifesaver" and "Uncle Sam". The second (1999) followed the same principle with four more: "Shark", "Marty Feldman", "Haddock" and "Nosferatu". The most ambitious poster was no doubt "Haddock", in which Tintin's famous friend spits out a mouthful of Perrier when he realizes it contains no alcohol! Tonnerre de Brest!!!