1940-50: Nostalgia and renaissance

In the years of war and privation, production is reduced, and communications follows suit. Ads are not signed, but they evoke the past - subdued engravings, in sepia tones, reflect the anguish of the times. Commandeered by the German army of occupation in 1943, Perrier ceases all advertising for three years. The first post-war campaign is "Variations sur un retour" ("Variations on a return"), again signed by the De Plas Agency. Pierre-Laurent Brenot, who would later design posters for the Lido and Folies Bergères, resurrects the small green bottle's worldly spirit and elegance, set to a jazz and cocktails beat...