Around the globe

More selections from Perrier's worldwide advertising story. In Belgium, Perrier ads are ripe with local humour: blunt, spontaneous, with a touch of naiveté. In Japan, ads offer a remarkable blend of the products' original values and the national culture. Advertisers weave Japanese design with futuristic vision, all the while linking the bubbles to French gastronomy and elegance. In Germany, by contrast, campaigns more freely highlight the decidedly French values of culture and haute cuisine.